Keyword Placement is important for SEO
Proper keyword placement is when keywords are placed strategically throughout the content of your website in order that the search engines can properly index your site for those relevant keywords. Also, it entices searchers to go to your page and visitors to stay on your page.
When keyword placement is completed right, you’re able to rank better for your chosen keywords in the SERPs. Choosing the proper keywords and putting them in the right places is a necessary element of SEO. This brings people with relevant search queries to your site. Remember, though: it’s the content that creates a visitor stay.
Understanding Where to place Keywords in Your Content
One of the most important places for users is the title tag. this is often the hyperlink that appears on the SERPs. it’s what visitors will click on to visit your site. The title tag defines what your page is going to be about for both search engines and visitors. you ought to focus on making your title tag optimized and compelling.
While this is often not a ranking factor per se, it does help the user experience (UX) by helping visitors understand what the page is about before getting into it. If the title tag is obvious, they’re more likely to stay on your site for a longer period of time; thus reducing the bounce rate. The user experience is crucial to your website’s SEO performance.
You should add keywords and their synonyms to your heading tags (headers). Headers and sub-headers are the “titles” that appear in your content. Headers have a more special HTML markup than the rest of the body of your content. You should focus on making headers clear, concise, and straightforward to read as this will help increase the UX and it will increase the crawlability of your site.
Your content should include the main body section that elaborates on what’s in the headers. you ought to include your keywords and keyword synonyms naturally throughout the body. Therefore, you’ll rank for the keywords you’d like to rank for and similar ones. Remember to always build your content for people, not search engines. you’ll always learn more about making content easy to scan by checking out some helpful HTML tips.
Within the content, you’ll also enhance UX with videos and photos. These make visitors more engaged; a study by Quicksprout shows that articles with images get 94% more views and significantly more likes and retweets than those which don’t have images. Images bring more traffic and reduce the bounce rate. To rank for those articles with photos and videos, ensure that you include the proper descriptions and tags. to extend the ranking probability for that content, describe photos with ALT attributes, and embedded videos with transcripts.
A good internal linking strategy is also a key point to giving keywords more substance within the content. Using words that will easily be identified gives search engines and people a better idea of what the page is about. For example: don’t write “click here to find out more about the coding of an internal linking” with “here” being the anchor text, because search engines won’t index that properly. Instead, write “internal linking has its own coding which should be followed to be indexed more properly”, and make “internal linking” the anchor text.
Last on the list is the meta description. While this is often not a ranking factor per se, it’ll help with the human element side of SEO. A meta description tells viewers what the page is about before they even click on the page. this may appear below your meta tag on the SERPs. you’ll build your own meta description and place it under your page’s heading. you would like the meta description to be compelling and bring visitors to your site.
