The standard way to teach SEO as part of a regular (digital) marketing course focuses on what I call “treatment of symptoms.” That is, identify the SEO issue on your website and apply the fix. This is a good way to give students a basic understanding of SEO, but it doesn’t really teach why they are needed. Without a deep understanding of how search engines work, students lack the theoretical backing needed to distinguish hype and fads from effective long-term tactics.
Teaching SEO as a collection of “therapies” prevents students from coming up with new therapies. NS. Evaluate new hype and tactics to see if they really fit the way search engines work.
Another approach is to teach SEO as an aspect of IT, especially information studies. After all, what search engines do is an advanced form of informational research, so understanding IR will help with a successful career in SEO.
The problem with the IR method is that for most students it is too technical and difficult, and takes years to graduate. technical, yet still manages to equip students with the right knowledge of search engine functionality to help them thrive in their own careers without being overwhelmed by the latest fads.
Technology: The technology of a website is to ensure that search engines can properly crawl and index all your content. This means having a clean HTML code, a properly structured URL (no parameters, if possible), the right HTTP status code for the right type of site (so a page not found will provide a 404 code, not a 200 or 302), the appropriate XML sitemap, etc. Most SEO audits will spend a lot of time on a website’s technology, and the foundation on which a website is built will have a huge impact on how a website’s technology background actually fits. suitable for SEO. WordPress sites tend to tick many boxes right off the bat, while sites built on .NET can often be an SEO nightmare.
Relevance: Just because search engines can crawl all the content on your site, it doesn’t mean they know what your content is about. The relevance aspect of SEO looks at various elements of your content to ensure that it can be interpreted correctly by search engines. This means having optimized title and title tags, properly structured content, enough topics to focus on a page, including the right semantic signals, and more. Writing great SEO-optimized content is now more important than ever. Basic SEO testing will focus on this aspect of your website.
Authority: You have to be seen as a trusted source, this is where the authority aspect comes in. With enough links from other trusted sites, your site will also be considered trustworthy and search engines will rank your content higher in search results for queries that have to relate to. . Aspects of link analysis and SEO competitive analysis apply here, with various signals used to determine a site’s authority and thus it's ranking for search queries related.
