As you begin to work on boosting your website’s domain authority, you ought to remember that it’s a long-term strategy. Here are some ways you’ll increase your site’s DA:
1. Acquire High-Quality Backlinks from Authority Sites
If you noticed, backlinks play an enormous role in calculating domain authority. Not only that, backlinks are one of the two most important ranking factors.
A study by Ahrefs showed that 55.24% of internet sites don’t get any organic traffic since they don’t have any backlinks.
Therefore, it’s safe to mention that you need backlinks and high-quality ones.
There are plenty of ways you can get backlinks to strengthen your link profile. To start, you’ll look at your top referral sources and then find similar sites for backlink opportunities.
And to uncover your top inbound link sources, you’ll use MonsterInsights. It’s the simplest WordPress Google Analytics plugin and shows you detailed reports on your dashboard.
You can also ethically spy on your competitors, examine their backlink sources, and then try to acquire links from the same websites. Another easy way of securing links from high-quality websites is through guest posting.
For more details, follow our 15 actionable recommendations on how to get backlinks.
2. Create Killer Content That’s Link Worthy
The second thanks to increase your domain authority are by creating great content that’s link-worthy. Why should your content be amazing?
Well, if people find your posts helpful, they’ll start to share them with others. This increases your chances of getting backlinks from high-authority websites, like education institutes or governmental bodies.
And with links from different sites, you’ll also boost your root domains. All of which can contribute towards securing a high DA.
Now, you’ll create multiple content types such as articles, lengthy guides, videos, infographics, podcasts, slides, and more.
But an excellent place to start is by looking at the most popular pages on your site. In this manner, you can create similar topics and content types.
3. Audit Your Site and take away Bad Links
While inbound links are vital for your website’s DA and rankings, having bad links can cause more harm than good.
Links that are taken from a spammy website can decrease your website’s domain authority. And in some cases, it can even cause a penalty from Google.
To avoid that from happening, you ought to audit your site for toxic links and remove them as quickly as possible. you’ll use different SEO tools to identify harmful links by going through a complete link profile of your website.
And if you can’t remove those links, you’ll use Google Search Console to disavow or ignore those links. As a result, Google’s crawler won’t take under consideration any unnatural or spammy backlinks when indexing.
4. Optimize Your Website Structure and User Experience
Remember one of the factors in calculating domain authority was your site’s structure and its user-friendliness.
With a correct structure, search engines can easily crawl your sites and index them on search results.
To help search engine crawlers, you’ll create a sitemap in WordPress. A sitemap contains all of your important pages and assists search engines to navigate through your site with ease.
As for improving your site’s user experience, you ought to start by focusing on optimizing it for mobile.
Google has now gone mobile-first, which suggests it will look at how well your website performs on mobile. So, it’s important that your site functions properly on mobile devices and loads quickly.
Then, you want to ensure that your site is safe. you’ll do that by getting SSL certificates and moving your site to HTTPS. you’ll also get hold of the best WordPress security plugins like Sucuri, which offers many features sort of a web application firewall.
5. Improve Your Internal Links
Another way of improving your site’s user experience is by focusing on your internal link structure. With links directing to other informative web pages on your site, you’ll keep your visitors engaged and reduce the bounce rate.
Internal links also make it easier for program bots to crawl your website, which helps in indexing your pages.
Another advantage of having a proper internal link structure is that it passes link juice from one page to another.
Link juice is an SEO term that refers to the worth of a page passed to other web pages. It gives a vote of confidence to the program, as more links pointing towards a page show that it’s trustworthy. All of this adds up to boosting domain authority.
