Guest posting may be a great way to establish your authority online, also as boost your Google rankings. it’s something that every website is recommended to do if they want to enjoy a lot of traffic and conversions.
But, does one know the best ways to guest post? Something that a lot of people are concerned about is the word count. particularly, whether guest posts should be short or long when it involves length. plenty of businesses would prefer to create shorter content since this would take half the time. there’s no doubt that there are shorter pieces of content available online. But, is it visiting have the desired effect when it comes to guest posting, or is it visiting be damaging for SEO? Let’s find out.
Are Short Guest Posts Bad for SEO?
We all know that guest posts are good for your SEO strategy. once you are referenced by a website with good domain authority, this will help to boost your rankings on Google. Link building may be a must no matter what industry you are in. one of the best ways to do this is by creating guest posts. Click here to read more about why guest posting should be a part of your SEO strategy if it is not already. There are challenges with this project, but if you’re committed to creating content on a regular basis and making sure it is high-quality, you’ll see good results.
A consideration you actually have to make when it comes to creating guest posts is what the word count will be. Ideally, you would like your guest posts to be around 700 to 800 words. this is often going to work best for Google, allowing the program to figure out what you are writing about. it’s also going to be a digestible amount of information for a reader. it’s not too short that they do not learn anything and it is not too long that it bores them. So, to answer the question; are short guest posts bad for SEO? Well, they could just not have the desired effect and you could be wasting your time.
There are plenty of benefits to writing longer content. Namely, you’re going to be able to explore a topic more assert your authority, and build trust. you’ll share your research and opinions on a topic, providing readers with useful and interesting information. Let’s not forget that once you write longer content, you’ve got more opportunities to insert keywords naturally. you’ll use them in a way that flows with the topic. Of course, this may help your rankings on Google.
Other Factors to think about with Guest Posting
It is important to remember that it is more than just the word count that matters when it comes to guest posts. Namely, there are other factors you’ve got to think about to ensure that your guest posting efforts are rewarded. Let’s take a glance.
- Quality Content is vital
Yes, you would like to write longer guest posts. But, you’ve got to prioritize quality. Also, ensure that you are not waffling or repeating yourself. Remember that you simply have to present it in a way that is easy to read, and also as interesting for a reader. you are doing not want to bore your audience or make them click off the page. you’re better off spending your time writing a few quality guest posts rather than trying to focus on quantity.
- Links Should Be Natural
Another consideration you’ve got to make with guest posts is that the link is inserted naturally and organically within the content. this is often the safest method when it comes to SEO, also as making the reading experience better for your audience. they’re less likely to click on a link if they simply think it is a sales pitch. Your readers should want to realize more information and this can be achieved by clicking on your link.
- Unique Is Best
Google doesn’t like plagiarism and you should always ensure that your guest posts are unique. you’ll be penalized by Google for any information that is copied and this can even be true if the content is from your own website.
In addition, plagiarism can cause the website you are posting to be punished. this will mean you end up on their blacklist and are unable to post on their site again.
The tips above provide an excellent starting line for increasing your search rankings! That said, there’s such a lot more you’ll do beyond these essentials to enhance your site’s performance even further. By partnering with an experienced SEO agency like Brandingsavior, you’ll cash in on those strategies more.
