How can AI be used to improve SEO for a website?

Sivaraj C
3 min readJun 19, 2022

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How can AI be used to improve SEO for a website?

1. Find your AI for SEO software

Before your team can start embracing the longer term of SEO, you would like to choose the application that’ll power your new approach. While a spread of AI-powered tools exists for SEO, only some specialize in content. ContentGeniusFX, as an example, is an application that uses IBM Watson, a number one AI software.

This application can assess the SEO of content topics, also as existing pages, and supply actionable and data-backed recommendations when it comes to keyword targeting, program optimization, and more. It also can leverage additional features to predict the performance of new or reoptimized content. regardless of which AI application you select, invest time researching your options and therefore the cost of AI-powered software.

You want to choose a reliable and robust platform with a track record for results. If you spend your money on the primary application you find, you’ll get unhelpful recommendations that send your content straight to the second page of search results. With only 25% of individuals visiting the second page, you don’t want to work out your content there.

2. Choose your content topics

Once you discover your AI application, you’ll start using AI for SEO. In most cases, you’ll use AI for new content. However, you’ll also use it to reoptimize old content.

If you’re looking to make new content, start by researching topics or keywords. specialize in issues related to your industry, business, products, or services. If you offer cooking classes, as an example, don’t write on the latest tips for lawn care.

A few tools that can make finding content ideas easier include:

  • FAQ Fox
  • KeywordsFX
  • Answer the general public

With your keywords or topics compiled, you’ll move on to using AI to power your SEO content.

3. Get your topics analyzed

Every AI application is different, so your process for submitting keywords or topics will vary. In most cases, your application will provide a walkthrough or instructions for using the software. counting on the provider, they’ll even take care of the submission process and deliver the results to your team.

Details provided by your AI platform also will vary. If you employ ContentGeniusFX, as an example, it delivers the subsequent information:

  • Recommended word count
  • Related keywords
  • Potential title tags
  • Semantic analysis summary
  • And more

For your team to review and obtain the most from this data, ensure you understand the different pieces of information. If you’ve got questions about what a semantic analysis is, for instance, ask. That way, you’ll make the data actionable.

4. Review your AI SEO data

Next, re-evaluate your AI-generated SEO data. The team overseeing your marketing and SEO efforts, for instance, should look over the report. they’re going to want to review the data in case of errors, questions, or concerns.

Then, they will pass the recommendations on to content writers. counting on your business, you’ll follow a different approach. If your content writers contain team members from across departments, for instance, you’ll want to review the report with them.

You can explain some SEO basics, like keywords and keyword stuffing, for instance. This proactive step ensures your new content meets not only brand guidelines but also SEO standards. If you partner with a third party that gives writing services, ensure they follow your report

Working with a full-service agency that gives not only SEO services but also content services, like WebFX, can make this exchange much easier and hassle-free. They’ll understand everything in your report, from the keyword recommendations to the semantic analysis.

5. Write your content

With your writing team on board, your business can start creating your AI-powered SEO content. regardless of what kind of content your team or agency writes, ensure the content:

  • Meets your brand standards
  • Uses your targeted keywords
  • References your report recommendations

Your company should also proofread the content. While it’s faster to write down and publish right away, also as tempting, you risk sharing content together with your audience that features obvious typos or grammar errors. Avoid the temptation and take the time to proofread and edit all of your content, from sales copy to blog posts.

Then, publish that content and watch your rankings rise.

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Sivaraj C
Sivaraj C

Written by Sivaraj C

Digital Marketer | SEO — On/Off page, SMM, SMO

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