Instagram is a social media has a huge audience. And it attracts new people every day. A good profile needs to contain details about a person or brand. If you have a business I recommend you to switch to a business account. A strong profile needs key messages, call-to-action, and engagements with the right people.
You have insights features to analyze your account. From that data, you can optimize your tactics and strategies.
Profile Picture
Use a simple decent picture as your profile picture. It has to represent your brand if it’s a business account. Remove the subtag if you are having it for business. As an individual suggests you use a photo of yourself. If it is a selfie it’s great. Use a high-quality picture. Nowadays people are using gifs too as profile pictures.
Tips: Use Canva, Easil to create a good qualitative picture.
Eye-catching Name
Your name is a factor to find your profile. And it helps with SEO things. Instagram has two types of names. Remember user name is matters on Instagram. Don’t repeat your business name.
Profile Bio
In the bio write about your interests and what you are. If its business show what are the products and services you are having. As an individual show how you can help the audience. Your Instagram bio has only 150 characteristics so give short and brief thoughts. It’s not included with your website link. Use emojis to show your profile in trend.
Tip: Use Searchmy.bio website to find expert's bio ideas.
Clickable Link
A clickable link that helps you to redirect to your social profiles and websites. By this we can improve our traffic. Be sure your website and bio are representing the same things. For business accounts website is one of the important facts.
If you have more links. Please find the website linktr.ee. Here you can compress more links and get one common link. By using them we can show more links and improve the traffic.
Call-to-action
Call-to-action is an important thing for a business account. Use the Whatsapp feature too. It will help you to connect with people directly. Direct messages are important for business. Use default direct messages to connect everyone once you immediately connect people once they are followed you.
More Features
Instagram has the following features that you need to use:
IG Shop:
Instagram shop is valuable option which business accounts got. From this, you can show your products for sale. Audiences will get an idea about your product from this feature. In this, you need to define your products or services with analyzes.
Highlights:
Highlights are the features where you can save your stories. From that, you can find previous posts. For the audience, this feature will help to find your products and services which previously provide. And how you are in trend.
Tag:
Tagging is important for every post. Find relevant persons or organizations for a tag. By tagging, you can improve your presence on Instagram.
Conclusion:
In this article, we can find how to use Instagram for business and as individuals. I’m sharing my tactics and strategies for improving your followers and grow your business sales.
Kindly follow this page for more information.
