“storytelling” and “productivity” don’t go hand-in-hand for most people. To begin with, we appear to be combining the functions of our left and right brains.
Three ways that storytelling can improve your content creation productivity…which means producing more high-converting content in less time!
- The brand with a story
It may seem as if branding has nothing to do with productivity, but in reality, a well-built brand can help your marketing efforts while also reducing your workload. You don’t have to explain yourself over and over if you have a strong brand. Clients who are a good fit for your offerings are drawn to you, while outliers and tire-kickers are repelled.
You gain additional advantages when you brand with your story archetype. Your copywriting time is significantly reduced. The reason for this is that you have a keen eye for the right words, stories, and even marketing tactics. It’s possible that you’re under the impression that every email you send should begin with a “what I did” story. You don’t need a personal story if you’re an Educator or an Innovator archetype. In fact, success stories or concept stories will benefit you more.
In my book, Grow your business one story at a time, I explain the various types of stories.
2. Market to the customer’s story, not their demographic.
Rather than focusing on a specific demographic (such as divorced women over 45), or on a more general need (such as improving leadership skills), it’s better to listen to the client’s story. If you’re writing for a client, you’ll be able to create bullet points that address their concerns.
It is possible to tailor webinars and training sessions to address the specific needs of your clients (and more importantly, write content easily).
If you’re interested in learning more, you can listen to my podcast episode on the subject.
3. Use stories to structure your content.
Even seasoned authors occasionally experience writer’s block. Marketing today necessitates the creation of more content than ever before. When it comes to today’s ever-increasing demands, even if you have always been a prolific author, you may find yourself feeling overwhelmed.
The most difficult part of writing an article is figuring out how to organize it.
Hacks like the “problem solver” described here are examples. You answer a question as if you’re writing an advice column for a publication (which, who knows, you might!) Even the New York Times has a number of advice columns to entice readers.
I wrote a guest post using this technique, which you can read here.) as an example. An example of how a business owner might put these suggestions into practice was used in place of a list of three ways to write a website.
Use a “2 guys” story — one of my personal favorites. “Two guys started out the same,” is how a story begins. In one case, the results were fantastic, while in the other, they weren’t. “This is why.”
